Welcome to the Oysterverse
This is where Oyster's skin data, product intelligence, and consumer behavior come together to help brands, retailers, aestheticians, and curious observers understand what's happening across the beauty landscape — and where it's headed next.
This is where Oyster's skin data, product intelligence, and consumer behavior come together to help brands, retailers, and aestheticians understand what's happening across the beauty landscape
What Is the Oysterverse?
The Oysterverse is a live intelligence platform powered by the data running through Oyster's ecosystem — skin scans, product interactions, buying patterns, ingredient performance, and campaign outcomes.
The Oysterverse is a live intelligence platform powered by the data running through Oyster's ecosystem.
It's not just a dashboard. It's the skin economy in motion — and your window into it.
What the Oysterverse Includes
Skin Trends Dashboard
Live updates on top skin concerns by:
- Region (e.g., Lagos, Nairobi, Accra, etc.)
- Season (e.g., Harmattan effects)
- Skin type / tone
- Age group
“Oily skin + hyperpigmentation dominated scans in August across West Africa.”
Product & Ingredient Insights
Live updates on top skin concerns by:
- Most recommended actives by concern
- Rising vs. declining ingredients (e.g. retinol vs. bakuchiol)
- Product types gaining momentum (e.g. toners are making a comeback)
No more shelf fillers. Just formula-market fit.
Retail Intelligence
Live updates on top skin concerns by:
- Add-to-cart vs. drop-off by category
- Most converted products post-personalization
- Reorder frequency by customer profile
Finally, a real view of how your product lives and sticks in routines.
Brand Leaderboard
Live updates on top skin concerns by:
- Customer satisfaction after use
- Match scores across diverse skin types
- Reorder consistency and AI pairing performance
“Brand X ranks #1 for hydration in Gen Z melanin-rich profiles.”
Content & Campaign Signals
Live updates on top skin concerns by:
- Best-performing hooks in campaigns
- Trends in user-generated language (e.g., “barrier repair,” “SPF fatigue”)
- Shareable headlines, topics, keywords by skin type
“Brand X ranks #1 for hydration in Gen Z melanin-rich profiles.”
The Skin Signal Feed
Live updates on top skin concerns by:
- Trending search terms on the Oyster app
- Hot conversations from reviews, feedback, and routines
- “What's bubbling” in skin culture this week
“Brand X ranks #1 for hydration in Gen Z melanin-rich profiles.”
Monthly Intelligence Drops
Live updates on top skin concerns by:
- Deep-dive PDF reports
- Data APIs for product teams
- Trend forecasts + market opportunity maps
“Brand X ranks #1 for hydration in Gen Z melanin-rich profiles.”
Who It's For
Beauty Brands
Formulate smarter. Launch better.
Retailers
Know what to stock, and when.
Aestheticians
Understand your clients' pain points ahead of the consult.
Researchers & Journalists
Real-time beauty culture, decoded.
Investors
Early signals into what the beauty economy is craving.
Oysterverse is Coming Soon
We're rolling out the Oysterverse in layers
